AWC is leading the wheat industry forward with initiatives and collaborations that work for farmers. We’re leading a new price transparency project known as PDQ, we’ve marked our place in on-farm sustainability and we’ve invested in research that makes sense for farmers.
Initiatives like these are the cornerstones of our brand – we strive to build momentum through projects that will result in meaningful change to our industry.
AWC’s communications program is in place to carve out how we share these initiatives with farmers to consistently build our brand awareness. We use news releases, press conferences, promotional videos, our website and publications as ways to push things out. We host and attend events and we sponsor programs. We choose our tools based on how the initiative fits with our brand.
Click here to visit our YouTube channel and learn more about the work AWC is doing.